About the Role
A Marketing Assistant in a social enterprise firm plays a vital role in promoting the organization's mission and impact while also driving sustainable growth. Here's a breakdown of their key responsibilities:
- Promoting the Social Mission
- Help craft compelling narratives about the social enterprise's impact, highlighting the positive change they are making in the community
- Develop engaging content for various platforms, including website, social media, newsletters, and blog posts, showcasing the organization's work and values.
- Build relationships with media outlets and influencers to spread awareness about the social enterprise's mission and initiatives.
- Assist in planning and executing marketing campaigns that align with the social enterprise's goals, targeting specific audiences and promoting key products or services.
- Manage social media channels, create email marketing campaigns, and optimize online presence to reach a wider audience.
- Organize and promote events, workshops, or conferences to raise awareness and generate revenue for the social enterprise.
- Monitor key metrics like website traffic, social media engagement, and campaign performance to assess the effectiveness of marketing efforts.
-Prepare regular reports and presentations to share insights with the team and demonstrate the impact of marketing initiatives.
- Work closely with other departments, including program staff, fundraising, and operations, to ensure marketing efforts align with the overall strategic goals of the social enterprise.
- Provide assistance to the marketing team, handling administrative tasks, managing databases, and supporting other marketing activities.
Requirements
Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
Experience: 1-2 years of experience in marketing, preferably in a digital marketing role.
Technical Skills:
Strong understanding of digital marketing channels (social media, email marketing, SEO, etc.)
Proficiency in content management systems (CMS) and marketing automation tools.
Experience with graphic design software (Canva, Adobe Creative Suite) is a plus.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
Communication Skills: Excellent written and verbal communication skills, with the ability to adapt to different audiences.
Organization and Time Management: Ability to manage multiple projects and deadlines effectively.
Desired Qualifications:
Passion for Social Impact: A genuine interest in social enterprises and their mission to create positive change.
Understanding of Social Media: Deep understanding of social media platforms and best practices for engagement.
Data Analysis: Ability to analyze data and interpret results to inform marketing strategies.
Creativity and Innovation: Ability to think outside the box and develop creative marketing solutions.
Teamwork and Collaboration: Ability to work effectively within a team and collaborate with colleagues across departments.
Additional Considerations for Social Enterprises:
Experience with Nonprofits: Prior experience working with non-profit organizations or social enterprises is a plus.
Understanding of Sustainability: Knowledge of sustainable business practices and ethical marketing principles.
Community Engagement: Experience with community outreach or engagement initiatives.
About the Company
Dax Child Development and Therapy Centre is a social enterprise dedicated to providing comprehensive support for children with special needs. We believe in equal opportunities for every child to develop their full potential and blossom. It provides comprehensive support for children with special needs, helping them discover their potential, integrate into society, and find their self-worth.
Dax Child Development and Therapy Centre offers high-quality development support services through a professional team of medical and educational professionals, helping children gain equal opportunities to fully blossom. It collaborates with all sectors of society to build a better future, providing reliable support and assistance to families of children with special needs.